You don’t want to “keyword stuff” and cram your core keyword and every possible variation of it into SEO Anomaly your alt attribute. In fact, if it doesn’t fit naturally into the description, don’t include your target keyword here at all. Just be sure not to skip the alt attribute, and try to give a thorough, accurate description of the image (imagine you’re describing it to someone who can’t see it – that’s what it’s there for!). And the single most impactful place you can put your keyword is your page’s title tag.
What is SEO and How It Works for Small Businesses in 2025
However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you a lot of time and give you a competitive advantage. In the last 25 years, search engines moved from pure text-based evaluation to the machine learning age.
Find competitor keywords with NEW Keyword Gap
- Video SEO is the process of creating and optimizing videos for maximum visibility in search results.
- This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines.
- The goal of SEO is to organically rank highly on a search engine results page (SERP) for a specific keyword or phrase.
- But, building backlinks is at the heart of off-page SEO, as search engines use backlinks as an indication of the linked content’s quality.
- But before they are able to do that, search engines first need to crawl and index websites.
A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing). In 2016, Penguin started running in real-time as a part of Google’s core algorithm. The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about.
Voice search, AI-driven personalization, and hyperlocal targeting are set to redefine the landscape, making it more important than ever to align your strategy with real-time, data-driven insights. In this dynamic environment, integrating innovative approaches such as AI and SEO can significantly enhance your online visibility and keep you ahead of the competition. Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic. A fully optimized GBP acts as a dynamic ambassador for your brand, sending powerful geographic signals to both users and search engines.
But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). Indeed, the history of SEO since the turn of the 21st century is effectively the story of its practitioners’ responses to changes in the Google search engine algorithm. We also offer a variety of SEO courses in our Yoast SEO academy, where you can find 5 free courses to get started.
Search engine optimization (SEO) is the process of improving a website’s organic visibility on search engines. Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. When you create content around these keywords, you improve your chances of ranking higher for these keywords on the search engine results page. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant and qualified traffic to your website.
You must constantly optimize your page to continue to rank in the results. With your target market and top competitors researched, your company can begin the process of optimizing your website for search and improving your SEO. As a part of your competitor analysis, you want to determine the organization’s SEO strategy. In some cases, you may find that a direct competitor doesn’t have an SEO strategy.
